Funding

Ruby Ribbon raises $7.5M in Series C

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What does Ruby Ribbon do?

Ruby Ribbon, is a fashion commerce company which manufactures and markets apparel using social technology and direct sale tactics. This apparel company is creating a powerful brand, thousands of jobs for women a huge customer base by offering tech powered entrepreneurs the chance to sell their products through pop up and virtual retail events. This is a shapewear and fashion company which sells its products exclusively via social commerce network of stylists. True to the company’s mission of celebrating confidence inside out, its award winning shapewear and flattering fashion provide an instant boost to women they minute they wear them. The company supports female entrepreneurs by providing women with the opportunity to start their own social commerce businesses as the company’s stylists.

How much Ruby Ribbon was funded?

Ruby Ribbon raised $7.5M in Series C funding on November 22, 2015 from Mohr Davidow Ventures, Direct Selling Capital, Trinity Ventures and DBL Partners.

Previous funding

  • $3M in Seed funding on May 1, 2012 from Trinity Ventures
  • $8.5M in Series B on April 30, 2013 from Mohr Davidow Ventures and Trinity Ventures

What is next for Ruby Ribbon?

Ruby Ribbon will add 2 board members, Cynthia Ringo of DBL Patners and Norm Matthews, former president of Federated Department Stores. Joey Carter, the founder of Direct Selling Capital, will become an Advisor. They will together bring the company deep expertise in areas mainly important to the success of the company and as in investment circle in co-ordination with the company’s mission of creating thousands of flexible jobs for women. The company plans to use the funding for its nation wide expansion and for building out additional technology to service the stylist base, increasing training tools for stylists and for investing in brand awareness and marketing.

More about Ruby Ribbon

The company was founded in 2011 by  Anna Zornosa and Deborah Uri. It has its headquarters in Burlingame, CA.

 

 

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