Funding

SteelHouse raises $49M

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What does SteelHouse do?

SteelHouse, is an advertising software company. The company is a data driven marketing technology company which provides advertising solutions for agencies, brands and e-commerce marketers. The company’s team is compromised of veteran direct marketers and engineers from Oracle, eHarmony, E*TRADE and the Rubicon Project. Together they have built the easiest Cloud based marketing platform, The SteelHouse CANVAS, which is a platform for acquisition and retention, which consistently keeps the same message in front of an audience via display, onsite and social. The company’s technology solutions within its cloud based marketing platform, Retargeting, A2 Creative, Facebook Retargeting, Look-alike,  E2 Email Evolved and Real Time Offers. These solutions enable the brands in driving high engagement, on or off their site, based on their customers’ real time behaviours.

How much SteelHouse was funded?

SteelHouse raised $49M in undisclosed series on December 10, 2015 from Silicon Valley Bank, Mercato Partners and Staley Capital Advisors

Previous funding

  • Undisclosed amount on March 1, 2010 from Baroda Ventures and SV Angel
  • $6.3M in Series B on December 3, 2011 from Greycroft Partners, Baroda Ventures, SV Angel and Rincon Venture Partners
  • $8.25M in undisclosed round on July 11, 2012 from Daher Capital, Rincon Venture Partners, SV Angel, Qualcomm Ventures and Baroda Ventures,Greycroft Partners

What is next for SteelHouse?

SteelHouse’s latest round of funding proves the company is successfully disrupting and improving the way advertisers’ approach digital advertising. The company continues to maintain a rapid growth trajectory, with 158% YoY growth in 2015 and anticipates continued acceleration on the seasonal tailwinds of Q4.

More about SteelHouse

SteelHouse was founded on May 1, 2009 by Mark Douglas. It has its headquarters in Culver City, CA. The company is a data driven advertising software company delivering innovative, performance based advertising solutions for the direct marketers, agencies and brands. The company reaches over 170 million consumers monthly, across hundreds of the largest brands in the world.

 

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