The Top Three Reasons Why You should Use Promotional Giveaways for Your Advertising Efforts   

Do you have your own business? Do you want to increase your marketing and advertising efforts? If your answer to both these questions is ‘yes,’ then you should know more about what you can really do in order to enhance your company’s image and exposure to your target audience. And whilst ‘traditional’ marketing efforts such as magazine and newspaper advertisements, promotional sales, and so on are all well and good, you should seriously consider a promotional giveaway campaign. Here are the top three reasons why you should use promotional giveaways for your advertising and marketing efforts.

Showcase your brand

If you want your customers to have an increased engagement with your brand – if you want them to get to know your brand and have a clear association with it – then promotional giveaways are key. These giveaways serve as concrete endorsements for your brand, and they allow your company to get the exposure it needs. In fact, the numbers say it all: about 90% of people who receive a promotional giveaway will use it around once every week, whilst around 10% of individuals who receive a giveaway will pass it on to their friends or family. Another 87% will keep the promotional giveaway for at least one year. Another survey has shown that an astonishing 57% of people who receive giveaways say that their impression about a company and brand improved when they received a free gift.

A useful, tangible item

Promotional giveaways can be inherently useful in people’s everyday lives. Think pens, paper stationery, electronic gadgets such as clocks, USBs, shirts and hats, bags, glassware, and more. The fact is, if you distribute giveaways such as these, you’re almost assured that the person receiving them will really find a good use for them. About 55% of individuals in a survey said that they have at least one giveaway item in their storage area or bedroom, whilst another 74% of respondents said that they have at least one giveaway in the area where they work. An amazing 91% have also said that they have at least one giveaway item in their own kitchen. This data also gives you a good idea of what promotional merchandise to give away – the choices are actually quite broad, depending on your budget and goals and objectives as well.

A cost-effective alternative

Compared to other marketing efforts, such as advertising in media (television, magazines, newspapers) and online, promotional giveaways are truly cost-effective. Your customers will be reminded of your brand every time they use a giveaway, and it’s a subtle yet effective reminder of your products and services. Consider this: about 20% of individuals who receive a giveaway actually purchased something from the same company that gave them the item.