Top Ways To Pull Off Your International Exhibition Event

Attending exhibitions is always costly and involves a lot of planning. Despite it having an important place in the marketing budget, many avoid this option as they don’t think it will reap profitable gains.

This couldn’t be further from the truth. In fact, when planned and executed correctly, exhibiting at an international event can take a business to brand new horizons. The benefits of face to face marketing cannot be undervalued but there are some great tips you can put into place when strategizing.

Before we get into the details, it may be worth checking out Aspect Exhibitions expert exhibition stand hire specialist if you are still in need of a stand. Doing so, you will connect with some of the most experienced and creative minds in the industry.

Tips For Pulling Off Your International Exhibition

Every marketing plan that’s successful has a solid strategy behind it. Building yours by incorporating these tips is one of the best things you can do. Before you know it, you’ll be well on your way to ticking those objectives boxes and counting your successes.

• Research the country’s customs.

Looking into the customs and culture of the country beforehand and talking to some locals is a great idea. You want to get a feel for ‘what goes’ even though there are bound to be a mixture of people from all over the world there. This also relates to marketing strategy. What will work well in one place may not go down so well in another. So personalise to where you are going.

• Take experience workers.

It’s essential to take along staff who know the business inside out. Also, if your exhibition is in another country, it may be handy to take someone who speaks the native language.

• Get to know the rules.

Each exhibition venue will have its own set of rules. Reading up on the brochure beforehand can save you a lot of time and effort. These regulations will vary from region to region so it’s always good to give yourself time to discover.

• Get to know the layout.

Even though you won’t be able to go and visit the venue physically, requesting photos and as much information as possible for measurements is good. For example, what is the flooring like? Will it be carpet or concrete? Does the space cater to the tech, lighting and furniture you had in mind? Will you be able to hold the live Q&A sessions you had planned? Asking all these questions will really help move the process forward.

• Double check paperwork.

The last thing you want to deal with is getting a new passport or ensuring your visa has gone through. Getting these things done nice and early will make things much easier leading up to the event.

• Think about shipping.

No doubt you will be ordering flyers, banners and more online. You will want to be well aware of the shipping times to ensure there is plenty of time before you need to travel to the international venue.

These are all great things you can be doing to make sure everything flows smoothly during the exhibition.