True Link Financial raises $3.6M

What does True Link Financial do?

True Link Financial, is the leading financial services provider for seniors. It is a diversified financial services firm dedicated at protecting and increasing its customers quality of life and independence. The company offers a range of investment, payment, and insurance products, mainly for the people who retired. The company believes that seniors are the most exciting market in the current financial services. Half of the wealth in the country is owned by people above 59 years, and as the baby boomers retire, the number is just increasing. Their approach is designed for capturing the best features of the current alternatives available for the retirees currently- broad exposures and low costs of ETFs and target date funds, the objectivity and precision of algorithmic ‘robo’ advisers, surety of annuities’ income component and the personalization of the human advisers. The company takes a hybrid approach in developing and implementing an objective, personalized investment plan.

How much True Link Financial was funded?

The company raised $3.6M in undisclosed round on November 21, 2016 from Initialized Capital, Ziegler Link-Age, Symmetrical Ventures, Kapor Capital and Cambia Health Solutions.

Previous funding

Undisclosed amount on March, 2013 Deciens Capital and Y Combinator.

Undisclosed amount on September 10, 2013 from Cambia Health Solutions, Karlin Ventures and David Beyer

$3.4M on January 21, 2015 from Cambia Health Solutions, Collaborative Fund, Kapor Capital, Generator Ventures, Deciens Capital , Karlin VenturesBodley Group and Marc Bell Ventures

What is next for True Link Financial?

The company plans on using the latest funding raised for expanding its sales and marketing of its established products- which is a debit card known for its anti-fraud and budgeting features, and some software tools for creating and administering trusts and managing benefits eligibility- and for releasing True Link Financial Advisors- the company’s new financial advisory service online.

More about True Link Financial

True Link Financial was founded on February 5, 2013 by Kai Stinchcombe and Claire McDonnell. It has its headquarters in San Francisco, California.