Visual marketing tools for content creation – Captivate your audience
In the recent years, visual content marketing skyrocketed like never before. Since then brands are all looking for ways in which they can enrich their online storytelling and endorse their products. Videos, photos and infographics are all crucial for giving life to experiences. As per Spiel, 68% of senior marketing executives are of the opinion that visual information forms the core of story-telling and fortunately enough, there are hundreds of tools that you’ll get online with which you can create awesome visual content even without being a designer. Here is a list of such tools that you should get acquainted with.
PicMonkey is an image editor based on cloud which makes it easy to create on-brand graphics which are particularly customized for blogs and social media. For all those marketers who don’t have enough experience with either Illustrator or Photoshop, the simple editing panel which you find in PicMonkey is user-friendly and intuitive.
Pablo is a tool which offers free social media image creation and is extremely easy to use. You just have to choose a photo and upload it on your own, if you wish you may add few effects and then choose the social media network for which you’re trying to make the image ready. Add some relevant text to it and you may even use a quote from a quote generator instead of having to search on your own.
Canva is touted to be the ‘darling’ of the image creation world of marketing and it is always the tool of the season. It is not only very easy-to-use but it has also got a library of options through which you can customize, curate and export images from one platform to another.
This is a Freemium Mac screen recording tool which offers bit more sophistication than Quick Time. With this tool, you can not only create recording presets but you can also incorporate a talking head narrator which stitches clips together, records separate audios and creates time lapses. This tool too is extremely useful for the novice web designers or people who don’t know anything about designing and yet they wish to offer visual content to their readers.
We know the current importance of infographics as they present a graphical representation of images, statistics and visual content. Piktochart is a user-friendly infographic maker and it takes visual communication to another level. You don’t have to hire a designer or waste your dollars and yet you can create lucrative visual content.
Prezi makes all your presentations stand out in the crowd and still and be remembered for a long time. Presentations not only consist of static slides but you can also add zoom, motion and spatial relationships which engage your audience to remember your message.
Therefore, if you’re wondering about how you could create visual content for your website to engage maximum audience, you should definitely work with the tools listed above and make things easier.