Wayin Raises $15.4M

What does Wayin do?

Wayin, is a real time digital marketing software company. It provides brand control over their social data for creating real time experiences for consumers which foster trust and drive action. It is a social intelligence and visualization company which makes tools for analyzing and integrating social content into sales, service and marketing efforts. The company was started by Scott McNealy, former Sun Microsystems co-founder and CEO. The company is led by key alumni of Sun Microsystems, as well as the best digital and media industry veterans.

How much Wayin was funded?

Wayin raised  $15.4M in Series D on September 25, 2015 from David Duffield and U.S. Venture Partners (USVP)

Previous funding

• $6.4M in Seed round on June 7, 2011
• $13.1M in Series C funding on July 9, 2014 from Wayra and S. Venture Partners (USVP)(Lead) Partner: Rick Lewis
• €214.7k in Series B on September 1, 2013 from Hasso Plattner Ventures Partner: Yair Re’em and Wayra
• €38.4k in Venture round on September 1, 2012 from Wayra
• $14M in Series B round on February 27, 2012 from S. Venture Partners (USVP)(Lead) Partner: Rick Lewis

What is next for Wayin?

Wayin’s new funding will help the company in continuing to expand its capabilities and scale for additional growth. The funding will particularly be used for funding growth in the domestic and international Sales force and the Engineering department, increasing the number of creative talent headcount for the company’s Studio services and for further expansion internationally.

More about Wayin  

 Wayin was founded on November 1^st, 2010 by Scott Johnston and Scott McNealy. The company is a recognized leader in real time digital marketing capabilities. It has its headquarters in Denver, CO. The company has office also in San Francisco, New York, Atlanta, Los Angeles, Argentina, Japan, Hong Kong and Brazil.