Yieldbot raises $35M in Series C

What does Yieldbot do?

Yieldbot,  is a digital media technology and marketplace which connects brands with intent of active consumer. The company is creating a new channels defined by performance and advertising. Their technology creates marketplace where advertisers purchase real time consumer intent coming in through premium publishers. Their cookieless intent technology has an understanding of what people are doing right now.

How much Yieldbot was funded?

The company raised $35M in Series C on August 3, 2016 from Staley Capital Advisors

Previous funding

$1.2M on December 1, 2010 from Betaworks, BoxGroup, KBS Ventures, Howard Lindzon, David Tisch,  Converge Venture Partners,  Neu Venture Capital and RRE Ventures.

$4.2M in Series A on February 22, 2012 from Neu Venture Capital, NAV.VC, Converge Venture Partners, KBS Ventures and RRE Ventures.

$5M in Series A on July 1, 2013 from RRE Ventures, Converge Venture Partners, NAV.VC, Cathie Black, KBS Ventures and Neu Venture Capital

$18M in Series B on June 5, 2014 from SJF Ventures, NAV.VC, Converge Venture Partners and RRE Ventures

What is next for Yieldbot?

Yieldbot has plans to use the latest funding raised for expanding sales and marketing presence across the U.S. and for accelerating product growth across video, mobile and explore strategic acquisition opportunities. This new infusion of capital also provides the company some additional resources for continuing innovation with 1^st party data for premium publishers and brands through its real time marketplace expansion and using their technology for increasing the digital media value for all its consumers.

More about Yieldbot

The company was founded on February 14, 2010 by Jonathan Mendez. It has its headquarters in New York, NY.  This is the only marketplace of premium content’s real time consumer intent. Its real time data and header bidding media connects brands to the active intent of customer on more than a thousand websites.