Funding

Zift Solutions Raises $14M

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What does Zift do?

Zift, is the leading provider of channel marketing automation solutions. This platform provides turnkey marketing to indirect sales organizations. Complete analytics are provided, which gives visibility into channel partners’ activities and validates increase in both revenue and generating leads. It increases the channel sales and boosts marketing impact with a superior tech platform, which provides total channel marketing success framework and customer care around the world. Leading channel driven organization globally leverage on this company’s cloud based platform for automating co-branded marketing, measuring results with powerful analytics and for empowering collaborative sales.

How much Zift was funded?

Zift raised $14M in Series B funding on September 9, 2015 from Arrowroot Capital (Lead), Southern Capitol Ventures, SSM Partners (Lead) and Teakwood Capital

Previous funding

  • $1.5M in Venture round on August 31, 2010 from Southern Capitol Ventures Partner: Jason Caplain
  • $300k in Venture round on January 6, 2012
  • $2.1M in Venture round on June 12, 2014
  • $3M in Venture round on November 5, 2014

What is next for Zift?

Zift is growing fast and always seeking new opportunities to increases its capabilities, to serve their customers better and for enhancing their channel marketing and management platform. The latest funding raised will be used for fuelling its continued growth and drive its forward momentum. This funding will help the company to move forward confidently as it continuing its expansion of global reach, invest in innovations and to further develop their platform. The capital has already helped the company in the acquisition of SharedVue, a division of The Channel Company. With Marketing Advocate employees to its team and the company has grown dramatically. It is continuing to add strategic hires and has many open positions.

More about Zift

Zift was founded in 2006 by Lionel Farr and Ken Romley. It has its headquarters in Durham, NC. It is a proven framework for driving channel revenues and boosting marketing impact.

 

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