Zodiac raises $3M

What does Zodiac do?

Zodiac, is a developer of predictive analytics for forecasting individual customer lifetime value. It is revolutionizing how companies understand their consumers through accurate and actionable predictions of the lifetime value of every customer. This is a predictive analytics solution which is built on the breakthrough consumer behaviour model developed by Peter Fade, Wharton School professor. The company accurately predicts individualized customer lifetime value, based on real time sales data, so that marketers can implement precise acquisition and retention strategies.

How much Zodiac was funded?

Zodiac raised $3 M in Seed round on March 23^rd 2016 led by First Round Capital with the participation of Metamorphic Ventures and others.

What is next for Zodiac?

Zodiac plans to use the funding raised for launching its predictive analytics solution which accurately predicts individual consumer lifetime value. This solution replaces the outdated looking methods with predictive individualized metrics based on the real time sales data. Peter Fader, Wharton School Professor and his team of PhD data scientists developed these models for empowering the marketers with precise acquisition and retention numbers.

More about Zodiac

The company was founded in April, 2015 by Peter Fader, Justin Bleich, Dan McCarthy and Artem Mariychin. The company uses decades of research in CLV developed and refined by Fader at the Wharon School of the University of Pennsylvania. The company’s cloud platform tells marketers which consumers will buy again and what will be their spending amount and which are going to churn, all of this based on raw sales data. The company uses probabilistic models for accurately predicting customer behaviour and instantly delivers, individualized consumer lifetime value. Their aim is to help markets in using these metrics in current marketing tools for helping in campaign optimization for acquiring and retaining higher value customers and improve their business.