Funding

ZypMedia raises $4.4M

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What does ZypMedia do?

ZypMedia, provides local ad sales executives and their customers an opportunity for growing their businesses and evolve with a changing media environment. ExtendTV, the premier programmatic media buying platform for local advertising  has rebranded as ZypMedia. It is built for local advertising. The company is the premier programmatic media buying platform which is built with proprietary technology and good campaign management tools which are designed especially for optimizing performance and delivery of local advertising.

How much ZypMedia was funded?

ZypMedia raised $4.4 M in Series B funding on June 10th, 2015 from Sinclair Broadcast Group which has led the round along with the participation of the existing U.S. Venture Partners.

Previous funding

  • $4.4M in Series B funding on April 30, 2015 from Sinclair Broadcast Group and U.S. Venture Partners (USVP)

What is next for ZypMedia?

ZypMedia plans to use the latest funding for supporting its continued development of its proprietary full stack technology platform which was been designed for optimizing performance and delivering local advertizing campaigns, as well as nationwide rollout of the company’s services and products.

Along with closing the Series B funding round, it has signed a long term commercial agreement with Sinclair Broadcast Group, which is the largest television broadcaster in the country, for providing state of the art programmatic media buying services for local advertising clients through Sinclair’s more than 2,500 sales people in 79 markets.

The funding will be used to scale its business and provide these capabilities for local advertising from coast to coast.

More about ZypMedia

ZypMedia was founded in 2013 by Ramandeep Ahuja, Mark Goldman and Aman Sareen. It has its headquarters in San Francisco, CA. its solution features include ZypCode; a programmatic media buying platform built on High Frequency Trading, ZypLink; which connects local media companies, advertisers and advertising agencies with the a wide array of premium video and display impressions across desktop and mobile, Zypcare; which makes media buying process transparent and easy.

 

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