Latest Posts
The Value of Master Data Management for Startups
While most startup founders may believe that master data management is something that bigger businesses can only afford, small companies need proper data management just as much as any other business. Master data management stands to benefit all startups as MDM focuses on streamlining data management processes. If you’re a startup founder, you can use …
Kinds of Data Necessary to Execute Effective Data-Driven Marketing Programs
Marketers have used data to make decisions for a long time, so it is not a new strategy in business decision making. The widespread application of data-driven marketing may be linked to the adoption of customer relationship management (CRM) solutions in the early 1990s. Marketers nowadays can use data beyond the CRM to attain great …
4 Mistakes Factories Make When Rolling Out New Technology
New tech on your factory floors is supposed to be disruptive. However, there is a good kind and a bad kind of disruptive. The good type sees your frontline workers embracing new routines and new processes, with higher output and efficiency. The bad kind sees them lamenting the old system and struggling, while output drops. …
Preparing to Enter the Forex Market as a Trader
If you are thinking about entering the forex market as a trader, there is a lot you must first consider. You need to decide first whether you have the necessary skills (find out from a self-assessment), enough capital, and the drive needed to continue even in hard times (which are likely). Discovering what is required …
5 Challenges Recruiters Face When Trying to Hire Executive Talent
Many organizations struggle to find the right talent; someone who will not only fill the role but also fit into the company culture. The same can be said for executive recruiting – except that the stakes are much higher. Executives are the ones who are supposed to lead the company forward, set an example, boost …
5 Reasons your Startup Should Exhibit at Trade Shows
Launching your own business is one of the hardest things anyone can do. You need to establish yourself as an authoritative player in your industry and find the best marketing strategy the grow your business. But there are so many options. How are you meant to choose the right marketing strategy for you? If you …
8 BENEFITS OF CLOSED CAPTIONS IN YOUR VIDEO CONTENT
The content creation landscape is growing, and the competition is rapidly increasing. There was a time when high-quality content was enough to provide success, but now content creators need to add more effort. In the current scenario, channel owners should think about the perspective of the audience. Apart from good content, they should ask themselves, …
Risks Involved In Video Calling | Especially Using Zoom And Houseparty
Amidst of Corona Virus or COVID-19 pandemic and lockdown, the demand of Zoom and Houseparty exploded in a short period. Many professionals are shifting their focus on Zoom for business meetings, and meanwhile, Houseparty making it big in people’s personal life. What is Zoom & Houseparty? First, let’s understand the concept of the solutions and …
Why Your Ecommerce Startup Should Host a Pop-up Event
Ecommerce startups don’t have to deal with many of the stressors that traditional brick and mortar businesses face. Without the significant overhead costs that come with retail, ecommerce businesses have more freedom to build their sales strategies and generate business. However, as a startup company, chances are one of your biggest goals is to build …
Is Twitter Useful Or Not for Marketing?
I’ve been using tools to optimise my website for Google for years now – such as the excellent keyword rank tracker that has helped me watch my keywords accurately. However, over the years, I’ve focused more on other platforms for my marketing, including Twitter. It’s this platform that I want to take a closer look …