Get Help With Kickstarter or Indiegogo Marketing: Hire An Agency To Work For You

Get Help With Kickstarter or Indiegogo Marketing: Hire An Agency To Work For You

Are you currently preparing for a Kickstarter or Indiegogo campaign? Are you thinking about getting a Kickstarter or Indiegogo marketing agency to work on your behalf? If so, there are a few things that you should consider before you select the agency that you might want to hire.

Obviously, the crowdfunding marketing agency needs to be trustworthy, simply because you are counting on them to help you reach your goal and get your product or service out for others to get. As you choose a consultant, consider the following points so that you can make the best decision possible.

The Indiegogo marketing agency Boost Your Campaign (BoostYourCampaign) receives weekly support requests from customers who put their trust in a marketing agency with only 1,2,3 months of experience. While these websites often claim to be active for several years, a domain search often shows the exact opposite.

1. What type of experience does the Kickstarter / Indiegogo marketing consultant have?

How long has have they been in the business? Are they good at what they do? Do they possess a record of success?

First, consider the total number of projects the consultant has worked on. You should notice a high number this means they have experience and they understand how Kickstarter and Indiegogo work. Someone that has a lot of projects under their belt understands that challenges could arise during the campaign and likely knows how to get through them. In addition to the amount of projects, it is also important to examine the types of projects. You need the consultant to have experience in your area for example, because they have been successful with technology projects does not always mean that he or she will do a good job with a family board game.

Success rate is also crucial. As you consider the numbers, see how often the consultant was able to help their client reach their goal. Working on a huge number of projects, but not being successful on very many of them, likely implies that the person is not suitable for your task.

Have the projects been big or small? If a consultant has a lot of projects under their belt, and they have been successful on most of them, that is great. However, maybe the projects were quite small, and the amount of money raised was under $2,500. If you need a whole lot more money than that for your project, you need to choose a consultant that has experience with bigger projects like yours.

Who makes up the team?

Consider your own project before you start the entire process of searching for a consultant. What do you want out of this? Do you only need your campaign page constructed? Do you want someone to take charge of your entire Indiegogo marketing campaign? Do you need help with crowdfunding public relations? Or, do you simply want a little help with Facebook advertisements?

Ask yourself these questions so you know what kind of consultant you are looking for. If you want someone to do it all, that means you will be working with a team. Your team should be comprised of some essential individuals.

1. Kickstarter or Indiegogo Public Relations

This member of the team will handle your press releases and talk to the media to get the word out about what you are doing. You want him or her to have a vast contact network so that you get as much exposure as possible.

Companies such as Boost Your Campaign (BoostYourCampaign) are part of an international organization. These business ventures or partnerships can help your campaign to get visibility on a larger scale compared to a more locally focused agency. This is especially valuable when your campaign targets more than one country, such as Canada, UK, Germany, Australia, etc.

2. Facebook Manager

This member of the team places ads on Facebook in order to get people to your page. He or she is mindful of your Indiegogo marketing budget and works within it to get the desired results. This person should know a lot about Facebook advertisements if they are going to be in this role.

3. Social Media Manager

This member of the team coordinates with the Facebook manager to oversee all of the social media. Both Facebook and Twitter are important, but Instagram may also play a vital role.

4. Copywriter

This member of the team composes the text for the Indiegogo crowdfunding page. They also take care of emails, updates and page copy.

In some cases, your team may assign one person to handle multiple roles. For instance, the same person may take on the Facebook ads as well as the rest of the social media. This is perfectly fine, as long as everything is being handled and the team is on top of things.

How much does it cost?

Each company is a bit different as to how they handle their fees. Some will ask for a set amount. Others take a commission, which is based on your sales. Still others charge a fee to start with and then commission later on. Make sure you know what you are dealing with.

There is nothing in particular to look for when it comes to how much the agency charges. Obviously, you have to hire someone that fits within your budget. But, ultimately you have to make the decision as to whether you want a set fee or a commission based charge. Consider what your overall goal is and how much you will make from your project. That can help you decide what you can afford to spend on an Indiegogo marketing agency.

Do their words ring true?

Many consultants unequivocally claim that you will reach your goal if you choose them. However, this isn’t true. You never know what can happen. You want an honest, hardworking Kickstarter or Indiegogo Marketing agency with a record of success.