Honest Company raises $100M Series D Financing

What does Honest Company do?

Honest Company, is the leading healthy lifestyle brand which offers eco-friendly baby diapers, bath, wipe and body care products, and non-toxic cleaning products. The honest company offers a monthly subscription service through honest.com, of customized product bundles which includes wipes, diapers, skin care, baby bath and home cleaning products which is are delivered directly to the consumer’s front doors. The company is helmed by Jessica Alba, Brain Lee, Christopher Gavigan and Sean Keane.

How much Honest Company was funded?

Honest Company raised $100M in Series D on August 14, 2015 from Glade Brook Capital Partners (Lead), Fidelity Management and Research Company, AllianceBernstein, Wellington Management, Institutional Venture Partners (IVP)

Previous funding

$27M in Series A funding on March 23, 2012 from General Catalyst Partners (Lead) Partner: Neil Sequeira, Lightspeed Venture Partners (Lead) Partner: Jeremy Liew, Institutional Venture Partners (IVP) (Lead) and Partner: Eric Liaw.

$25M in Series B on November 11, 2013 from Institutional Venture Partners (IVP) (Lead) Partner: Eric Liaw, Iconiq Capital, General Catalyst Partners Partner: Neil Sequeira, Lightspeed Venture Partners Partner: Jeremy Liew and Pritzker Group Venture Capital

$70M in Series C on August 26, 2014 from Wellington Management (Lead), Iconiq Capital, General Catalyst Partners Partner: Neil Sequeira, Lightspeed Venture Partners Partner: Jeremy Liew, Institutional Venture Partners (IVP) and Partner: Eric Liaw.

What is next for Honest Company?

Honest Company plans to use the new funding for accelerating its product road map, which includes the launch of its line of color cosmetics, skin care, hair care products and for supporting its global expansion plans, and bolstering its online and wholesale distribution.

More about Honest company

Honest company was founded in 2011 by Christopher Sean Kane, Gavigan, Brian Lee, Jessica Alba. It has its headquarters in Santa Monica, CA. The company is created to ensure that parents can access non-toxic, beautiful and eco-friendly family products which do not punch a hole in your pocket. A percentage of sales that the company makes is donated to Baby2Baby.org.