Making money as a social media influencer is not as challenging as it may seem. Especially if you are an Instagram influencer. Instagram is rising as the top social media channel marketers use to reach their target audiences.
According to eMarketer research, over 75 percent of marketers turn to Instagram.
And Instagram influencers don’t need to be celebrity influencers to make money. More brands are turning to nano-influencers and micro-influencers for paid sponsorships.
Why? Instagram influencers with smaller followings have more loyal followers. And more loyalty and trust equals more conversions, leads, and sales for the brands that pay those influencers.
However, growing your follower count has advantages. “The more followers you have, the more engagement,” Tony Newton, CEO of Scalefluence.com explained. “And the more engagement, the more money you can make from promoting brands, businesses, products, and/or services.”
But how do you make money as an Instagram influencer? To help you along on your journey as a budding influencer, we compiled a few influencer cash money making must-dos.
Let’s dive right in!
Leverage Affiliate Links To Make Money On Instagram
Affiliate links can be very profitable for Instagram influencers. They allow you to make money without negotiating paid sponsorship opportunities. How? First, you need to sign up for an affiliate marketing platform.
Once approved, you can then pull affiliate links for products and/or services in your niche. How do you make money? When you post an affiliate link via an Instagram post, and someone taps through to that product page and makes a purchase, you get a cut of the sale.
It really is that easy to make money as an Instagram influencer leveraging affiliate links.
Sell Free Products After Mentioning Them On Instagram
When you are just beginning your Instagram influencer journey, you may find it a bit difficult to get paid cash money for mentioning a brand’s product. But, you can get free products for recommending those products to your followers.
Once you have created your Instagram post for the product, you can then sell the product online. For example, if you get a free camera to promote via Instagram, you can sell the camera on a shopify store or eBay.
This is how many influencers start out making money for their valued influence. You may not be getting paid cash money directly. However, you can still make a decent revenue by doing this.
Sell Your Unique Services Or Be A Consultant
This is a great way to make money as an influencer, especially if you have a service people need. Having an influence on Instagram can help you promote yourself without actually doing so.
Let’s say you are a video editor with a few thousand Instagram followers. With this service, you can share amazing video content that you edited and hint that you do video editing.
Many of your followers may own businesses and need a video editor down the road. Just be sure to have contact information in your Instagram profile for potential customers to get a hold of you.
Partner With Brands For Paid Sponsorships
Partnering with brands for paid sponsorships is the top way to make money as an influencer, whether that influence is on Instagram, or another social media channel like Facebook, YouTube, or even LinkedIn.
Paid sponsorship posts are also the most profitable for influencers. However, getting through gatekeepers at companies can be a bit difficult. You need to have high engagement per post, loyal followers, and a unique angle to pitch those brands.
You can make the process easier by teaming up with an influencer marketing platform. Influencer marketing platforms have influencer experts that can guide you on your journey to making more money via your influence.
Influencer marketing platforms also have large networks of brands and marketing agencies looking for social media influencers all the time. When you team up with these professionals, they can connect you with brands and negotiate contracts for you.
This makes the whole process easier, and you will find the process to partner with brands for paid sponsorships faster.
In Conclusion . . .
The above how to make influencer cash money on instagram are only the tip of the iceberg. There are other ways to make money using your influence, but the above are among the top ways. It has never been a better time to be an influencer. Leverage that influence and start making money today.