Instagram Tools Every Marketer Needs in 2017

Instagram Tools Every Marketer Needs in 2017

Instagram is one of best up-and-coming social media platforms every marketer should be using. If you use it wisely, you can share your brand with over half a billion customers all over the world. However, using Instagram is easier said than done.

If you really want to make the most of the world’s largest image sharing site, you need to use the right tools. Here are some great Instagram tools marketers should be using in 2017.

Sprout Social

Sprout Social is one of the most versatile social media platforms available. It is a godsend for Instagram marketers, because it allows you to:

• Measure reach
• Track engagement
• Schedule future posts

There are two reasons it is so popular with marketers:

1. You can easily monitor the popularity of your posts
2. It eliminates the tediousness of scheduling and posting content

You can use Sprout Social to manage multiple Instagram accounts.

Minter.io

Too many marketing “gurus” share generic recommendations for using Instagram effectively. These recommendations are often useless to their peers, because every Instagram account has its own following.

Minter is an excellent for gauging the overall impact of your Instagram profile and identifying ways to improve it. It analyzes all the content you have shared to see what has received the most traction. Based on prior engagement data with your customers. Minter will recommend the best content to share with them in the future.

This tool offers what most other Instagram tools lack – detailed content strategy recommendations based on interactions with your own followers. This is a crucial service, because it considers how your own audience differs from the rest of the site.

A Color Story

Take a look at your own Instagram feed. You will probably notice that you shared lots of individual photos that do not have a consistent theme. They may help you engage with your audience, but they won’t help you build a strong, consistent brand image.

A Color Story can fix that. This is a tool that lets you create signature looks for your photos. You can use it to create a consistent theme with every image you share.

Later

There are plenty of Instagram scheduling tools out there. However, these tools often make it difficult to conceptualize your content. You often need to create a certain pattern with your content. For example, you may share certain images on Tuesdays and other images on the third day of every month.

Later is a great app that lets you manage your Instagram schedule more granularly.

Vibbi

Vibbi isn’t really a tool, but it is an excellent service, so I felt it should be added to the list. Vibbi has a number of services that make it easier to build your Instagram presence. You can even buy Instagram followers if your profile isn’t growing fast enough.

Conclusion

Instagram marketing is a powerful way to engage with your audience, but it is also difficult. The process will go much more smoothly if you invest in the right tools.