What does The RealReal do?

The RealReal, is a leader in authenticated luxury consignment which offers the largest selection of pre-owned and authenticated luxury items which includes women and men’s luxury fashion, watches fine jewelry and fine art. The startup sells designer pieces from Louis Vuitton, Chanel and Hermes and Rolex, Cartier and Van Cleef & Arpels watches and Andy Warhol, Sam Francis, Roy Lichtenstein’s blue chip art and hundreds of other things.

The RealReal consignors earn 60-70% of the sale price and their items quickly sell within 3 days most.

How much The RealReal was funded?

The RealReal raised $40 M in Series D funding on April 9th, 2015 by Greycroft Partners, e.ventures, Industry Ventures, Canaan Partners, DBL Investors and InterWest Partners.

Previous funding

  • $1.1M in Seed round in January, 2012 from Payam Zamani and Expansion Venture Capital
  • $7.5M in Series A funding on July 31, 2012 from ventures, Payam Zamani, Greycroft Partners and Canaan Partners
  • $14M in Series B funding on April 2, 2013 from 14W, Novel TMT Ventures, Greycroft Partners, ventures, Canaan Partners and Sukhinder Singh Cassidy
  • $20.4M in Series C funding on May 1, 2014 from Expansion Venture Capital, Panarea Capital, DBL Investors, Greycroft Partners, Novel TMT Ventures and ventures

What is next for The RealReal?

The leader in authenticated luxury consignment, The RealReal has raised a total of $83 M to date with the latest funding. In conjunction to the latest funding of Series D, DBL Partner’s Cynthia Ringo will be joining The RealReal’s board. The new funding will allow the company to continue its rapidly growing trajectory while making its investments in long term scalability. The funding will be helpful in allowing the firm to double its revenue while moving towards profitability, which are 2 top priorities for the strt up in 2015.

More about The RealReal

The RealReal was founded in March 1st, 2011 by Julie Wainwright. It has reinvented luxury consignment industry by creating a total service, trusted marketplace for selling and buying luxury goods online.