Do you want to improve your designing skills of creating logos to higher level?? “Designing a logo” it might sounds easy and simple, but it’s really not. First you need to know what a logo exactly means,
What is a Logo?
A Logo is a Brand identity of a company, product or a service which serves as a reminder of recognition of your company to the clients or the customers. Finally, Logo should reflect your company.
Designing a logo is not just drawing a circle or a box and writing the company name inside of it. In case you are truly justified regardless of the payment the customer is paying you, there’s a ton more to do in order to satisfy your client needs.
Today there are millions of individuals in the logo designing industry creating the crappy logos. How would you be successful as a genuine expert in designing, emerge from the crappy designers and produce quality logos that don’t suck at all? How would you make something unique that stands out really different from others?
Here in this article we show you the basic things to be considered while designing unique, creative and effective logos. Let’s start!!
1.Create your own design process
Every designer has his or her own particular procedure or a unique method that makes your work easier.
Below is the designing process,
Design briefly: Conduct a survey or a meeting with the customer to get the outline brief.
Research: Behavior exploration concentrated on the business itself, its history, and its rivals.
Reference: Performance research into logo design that has been productive and flow styles and patterns that are identified with the design brief.
Drawing and conceptualizing: Build up the logo ideas around the brief and exploration.
Reflection: Take breaks all through the configuration process. This permits your thoughts to develop and gives you a chance to get restored eagerness.
Presentation: Decide to present just a chosen few logos to the customer or an entire collection.
2.Be simple and Learn from others
The point is that a logo is not precisely a testing ground for your outline and typography abilities. It is more a test of your understanding and presentation ability. Give us a chance to take a gander at the logo of Apple so far as that is concerned:
The logo doesn’t even oblige a heading or the brand’s name or any art work. It is so simple, we know it is Apple the minute we take a gander at it. They can utilize it on sign sheets and handouts, and even quit utilizing their image name through and through; regardless we won’t be confounded about the brand’s personality. So it’s better to be as simple as possible.
3.Logo should be Ownable
You need to design a logo that is uniquely recognizable throughout. Let’s take an example of Evernote logo that will really inspire you:
It’s truly only an elephant head present in the logo, which doesn’t sound like an exceptionally simple and unique idea. On the other hand, the way it is drawn with the twisted trunk and page overlap in the ear makes it recognizable. The logo is shown so simple, people can understand what it really mean.
4.To Be Meaningful
Every logo has a history behind it to tell. Once you look at a logo as an artwork you may not be able to find out the real meaning of the logo. Generally, a great logo has two stories behind it: one is the general one, and second is the hidden one.
Clients come to you requesting a cool and awe-inspiring logo. “Cool and amazing” does not mean something critical here. Essentially, if you are able to demonstrate your clients that the logo you have planned is not just an art but rather comprises of profound thought and fastidious philosophy, they’ll adore it, regardless of the possibility that it is something simple.
Let us take, for instance the Toyota’s logo:
The logo is not just three unmistakable ovals with a ‘T’ symbol. As per Toyota Company, each of the three ovals has its own particular significance. The inside ovals (covering) let you know the confidence and trust between the organization and its clients, though the external one which is enclosing, oval speaks to the worldwide development of Toyota. The negative space supplements the enclosing oval by communicating the vast compass of the organization and the general logo, set up together, speaks to a guiding wheel which is, clearly the cars.
Below are the tips to remember the things not to do while designing a logo,
- Try not to underestimate the Colors
Colors are the main visual representation of any logo. As a rule, architects have a tendency to disregard the significance of a sensible utilization of the colors (this can most likely be ascribed to the misconstrued thought of “clean” design wherein the main allowable shading is the white space).
Colors have the ability to influence sentiments and feelings. Preferably, your decision of shading ought to be made on the premise of the objective demographic of clients. Consider the age, sexual orientation and social introductions of the intended interest group, and couple it with your masterful inventiveness, and you’ve got an executioner shading palette for your logo as of now.
2.No enough Research
Understanding your customer USP (Unique selling proposition) and its image situating are crucial to anybody to design a unique logo, however that is not all the exploration you can do about your customer’s business.
Assign some extensive time to do the research work, so you can comprehend what is the connection of the business; who are the essential and optional contenders; how and where the logo will be utilized; and who is the essential focus of the organization.
The web is to support you, there’s a ton you can find out about your customer’s business and business without notwithstanding needing to pose any questions. Keep in mind that Google is your companion, and you can ask him anything you need
3.No enough considering the limits of imitation
This is an exemplary oversight. Here is the place the dominant part of youthful originators come up short, as they don’t predict future applications the brand will require. There are a lot of things you ought to consider, yet the uplifting news is that this misstep is one of the least demanding to succeed.
Below figure shows a good example of imitations,
You should do nothing more than to make inquiries. Will your customer need the logo imprinted as an afterthought of a pen, to use as a limited time thing? Alternately, will it be imprinted on the organization’s vehicles or substantial scale outside? Discover how the logo will be utilized even before you begin considering the design.
- Providing too many options
If suppose there’s one recommendation genuinely wish you might have seen before in your profession it is this one. It would have spared an immense amount of time, yet then again, at whatever point discuss this subject with different designers it is by all accounts a slip-up we all need to experience.
Today architects require a lot of practice to hone their abilities, add to their own particular tasteful dialect, and learn enough about the exchange to feel sufficiently sure to present less choice. That is really difficult to perform without a lot of experience.
Then again, a few designers decide to show numerous alternatives as an approach to raise the apparent of estimation they could call their own administration. I comprehend why they are doing that, however I don’t believe there’s genuine esteem in demonstrating numerous alternatives.