Bounce Exchange Raises $6.5M

What does Bounce Exchange do?

Bounce Exchange, enables clients for transforming their web traffic by serving content tailored to different visitor segments. The company is a cutting edge digital marketing platform, which enables clients for transforming their web traffic for serving content which is customized for different visitor segments.  The company uses software for analyzing everything related to the behavior of the visitor, from their purchase history to engagement patterns for evening the moment a visitor abandons a site using its patented exit intent technology. The company then uses the information for informing a wide range of customer acquisition strategies designed for dramatically boosting key business metrics for its clients.

How much Bounce Exchange was funded?

Bounce Exchange raised $6.4M in Series A funding on August 10, 2015 from Justin Yoshimura (Lead), Contour Venture Partners, Alex Rodriguez, Primary Venture Partners and Jason Finger.

Previous funding

• Undisclosed amountin Undisclosed round on December 5, 2014 from Western Technology Investment
• $1.5Min Series A funding on June 24, 2013 from Contour Venture Partners, LaunchTime, Jason Finger and Trigger Media.

What is next for Bounce Exchange?

Bounce exchange is currently working with more than 800 client who range from startups like Handy and Plated, to big shot publishers such as USA Today, CNBC and TIME. The reason for financing was not specified, the funding still has $100,00 more and is not closed yet. We have to wait still to see if the offering will be completely taken.

More about Bounce Exchange

Bounce Exchange was founded on April 1, 2010 by Cole Sharp and Ryan Urban. It has its headquarters in New York, NY.  Bounce Exchange watches the behavior of each user, how they entered the site, how long they were on the site, what they were looking at, and if they sharing or commenting anything, among other metrics and adjusts the marketing according to that.