Digital

In this digital era, businesses have to optimize their online presence through SEO strategies to attract new customers. Local SEO aims at driving more organic traffic to a website from a specific location, while national SEO aims at driving traffic to a site on a global level. Both local and national SEO share some principles but also …

The Internet has helped us a lot in pretty much every aspect of our lives. From our daily routine activities to us doing business, everything is connected to the internet. Internet is no less than a blessing. In the past, it was pretty difficult to do a business but with the internet, you can learn …

SEO, or search engine optimization, is a great way to improve your ranking in search engine results pages, but these benefits don’t happen overnight. Business owners want to be able to measure their results right away, and it’s not always easy to determine how an SEO post is doing initially.  SEO success could mean more customers, …

The world of technological advancement is going through constant evolution. This has prompted entrepreneurs and marketers to delve deeper into the digital marketing arena and amplify brand prominence, gain accessibility to their target market segment, and eventually lead to increased sales and profit.  Sadly, not many business owners or IT professionals possess the appropriate skills …

As a recruiter, one of the most difficult parts of the job is grabbing the attention of highly qualified candidates. There are hundreds of other recruiters on the hunt for the same talented individuals, who themselves are actively pursuing multiple opportunities.  This can be a troublesome situation, indeed, especially if the company had an urgent …

Customers do care about customer experience: 96% of them say that they take it into account while deciding on brand loyalty. In fact, a study has found that customer experience will become more important than price and products.  In eCommerce, where the competition is huge, you have to outperform so many other businesses in customer …

You can increase your global audience and improve SEO by translating your videos into different languages. This will help you attract a bigger audience and boost the reach of your videos. Many businesses want to include translation in their videos with different languages so their global audience can understand. But they have no idea where …

Ransomware is becoming a much deeper problem in recent years than ever before. Attacks are infiltrating a startling array of organizations, including education, government, manufacturing, security, and other technology sectors. Ransomware—the encryption and ransoming of your data by an outside entity—is a significant concern for any business and a massive cybersecurity threat. In the first …