Digital

Whether you are writing a publication for a company or you are researching for a school project or assignment, finding accurate data to back up your claim is vital. The internet has proven to be an excellent resource for unlimited data on any topic. However, not all the information found on these websites is accurate …

Since we started using the Internet on a regular basis, marketers have faced new digital challenges every year, and 2020 is no different. In fact, it is expected that this year, the amount of money spent on digital marketing in 2020 will reach $1.3 trillion. This happens because companies are investing in marketing more than …

Welcome to the Golden Age of Technology – where happening tech-evolutions have become a norm. Since the advent of internet, new and improved technologies have emerged time and again replacing old ones to revamp human life on Earth. Laptops replaced desktops, smartphones took over corded phones and everything from cars to homes to industries went …

Building a business website has a certain significance to its image and brand. Having a business website plays an integral role in implementing the business’s marketing strategies. The site should be a strategic tool for generating enough online exposure to market the business’s goods and services, as well as the brand. All this is beneficial …

Everybody wants to earn first-page positions on Google. But given the highly competitive nature of online marketing, reaching the top positions for most broad keywords is challenging to say the least. That’s not to suggest you can’t achieve your marketing objectives in the long run. You just need to stay on top of the latest …

If you are looking for the new 2020 SEO checklist, you are in the right place. Most of the website owners search for SEO checklists when Google de-ranks their website introducing its new algorithms. The Panda and Penguin algorithms shook millions of websites that spammy and unworthy. Though these algorithms benefit search engine users by …

Remember the days before the internet when you referred to the yellow pages for all your service needs? One of the most popular company names was Aardvark. This demonstrated a consumer need for quick answers to their search and getting to the top of the list was almost always guaranteed to drum up business. The …

Personalised eLearning courses have started gaining momentum in recent times. Today, more and more organisations are opting for personalised eLearning courses. The idea is to provide employees with an insight into a particular discipline. It goes without saying that audiences are largely heterogeneous. You cannot generalize anything. Therefore, it is important to develop and create …