Branding Tips

Business stationery has long been a crucial part of advertising industry. From leaflets and letterheads to business cards, there is an extensive variety of stationery that fulfills one purpose or the other. At the end of the day, the main motive is to market your brand and help it go places. Choosing the right business …

Creating a brand that sells and connects with the target group is all you need to be successful as a business owner. I hate to bear the bad news but building a strong brand identity overnight is not possible unless you hire a world-renowned celebrity for the endorsement. Building a compelling brand identity takes the …

Today, life is incomplete without internet and social network. There are different social networking applications that are trending now a day. One of the most famous social networking apps worldwide is Instagram. The number of users which are registered and active on Instagram is increasing at a tremendous rate. Famous musicians, players, politicians, actors of …

Most successful businesses know the importance of exhibitions. Exhibitions and other similar events can help you increase sales, gain more leads as well as profit. Also, they can enable you to reach more potential clients. Nonetheless, exhibiting for the first time can be a daunting task. Here are a few steps you can follow to …

Businesses’ love the appeal of trade shows as they can have a lasting impact on a company’s sales. You get to meet your customers face-to-face and interact with them in ways you never would be able to with other forms of marketing. Another benefit is that you are reaching consumers who are actually interested in …

10 Reasons Why Your Startup Needs an Explainer Video There are some great options out there when it comes to marketing yourself and making sure that you put your best foot forward in terms of your audience.  If you’re looking to make sure that you’re really get your message out there in a way that …

When you’re at a booth at a trade show, what is it that draws you to the company and its product? There can be a number of things — the display, the charismatic people manning the booth or even the product itself — but you can rest assured that there’s something about the booth that …

5 Tips For Blending Your Physical and Digital Marketing Strategies Physical marketing has been ruling the roost before even Don Draper landed his first account. Banners, billboards, flashing neon signs,  and other above the line strategies give businesses peace of mind because they have a tangible product, a return on investment, a foolproof measure. Or …

10 Instagram marketing tools you should use Who doesn’t love using a social media application that would provide you the opportunity to not only share your content but also to do Business out of it? Instagram is your ultimate platform for sharing content through pictures and marketing them. In recent days, social media marketing is …

How a Startup Can Manage Its Social Media Like the Big Boys My friends in management consulting like to talk about a ‘flat-earth’ world.  They don’t mean denying the world is round, rather the trend in businesses to reduce layers and focus on agility.  While such consultant speak sounds good, the reality is that startups, …