Branding Tips

4 Ways to Create Engaging Content your Audience Will Share Content comes in all sorts of shapes and sizes butthe best content tends to be awe inspiring, informative and you take something away from it. It’s fine looking at someone else’s content and thinking “this is really good” or “this is awful” but when it …

Businesses and startups often forget the power of storytelling. Philip Pullman once said: “after nourishment, shelter, and companionship, stories are the thing we need most in the world.” We crave a good story, and brands who realize this are the ones who truly succeed with customer loyalty, retention, and trust. Startups must understand the harness …

Running a successful business where you are able to really make it work amongst the competition out there is said to take a lot work.  Sure, it does take a lot of work without a doubt, but a lot of it comes down to how you go about developing the very important of choosing your …

Building Your Brand: Three Little Things That Make a Big Difference Branding is essential for any business, large or small. A lot has to go into the branding process, and the frustrating fact is that many businesses get it wrong. They either don’t think about it carefully enough, or they don’t spend enough time on …

Instagram Tools Every Marketer Needs in 2017 Instagram is one of best up-and-coming social media platforms every marketer should be using. If you use it wisely, you can share your brand with over half a billion customers all over the world. However, using Instagram is easier said than done. If you really want to make …

The Ultimate Guide to a Great Website What is a good website? This is an inevitable question every time a business wants to build a new website or update their current one. Should the emphasis be placed on the visual aspects such as a sleek design, attractive pictures, videos, and graphics? Should the emphasis be …

Online businesses really have their work cut out for them when it comes to marketing, especially using the internet. Whilst on the one hand, there is simple and accessible options to market your product to millions of people in the click of a button, on the other there is the fact that thanks to its …

Competition is tough in the start-up world, whether you’re hoping to become an ecommerce giant or a global fashion brand. In every meeting and every email, remember that you’re projecting an image of your business, and if those messages you’re sending out aren’t the right ones, here are our top 7 ways to inject some …

Top Promotional Products for 2017 The trends in hot promotional items come and go, especially in the innovative and quickly changing world we are in today. What was popular five years ago – branded bottled water, anyone? – may no longer resonate with potential customers or may even turn them off. Fortunately, we’ve gathered six …