Branding Tips

5 Tips For Blending Your Physical and Digital Marketing Strategies Physical marketing has been ruling the roost before even Don Draper landed his first account. Banners, billboards, flashing neon signs,  and other above the line strategies give businesses peace of mind because they have a tangible product, a return on investment, a foolproof measure. Or …

10 Instagram marketing tools you should use Who doesn’t love using a social media application that would provide you the opportunity to not only share your content but also to do Business out of it? Instagram is your ultimate platform for sharing content through pictures and marketing them. In recent days, social media marketing is …

How a Startup Can Manage Its Social Media Like the Big Boys My friends in management consulting like to talk about a ‘flat-earth’ world.  They don’t mean denying the world is round, rather the trend in businesses to reduce layers and focus on agility.  While such consultant speak sounds good, the reality is that startups, …

4 Ways to Create Engaging Content your Audience Will Share Content comes in all sorts of shapes and sizes butthe best content tends to be awe inspiring, informative and you take something away from it. It’s fine looking at someone else’s content and thinking “this is really good” or “this is awful” but when it …

Businesses and startups often forget the power of storytelling. Philip Pullman once said: “after nourishment, shelter, and companionship, stories are the thing we need most in the world.” We crave a good story, and brands who realize this are the ones who truly succeed with customer loyalty, retention, and trust. Startups must understand the harness …

Running a successful business where you are able to really make it work amongst the competition out there is said to take a lot work.  Sure, it does take a lot of work without a doubt, but a lot of it comes down to how you go about developing the very important of choosing your …

Building Your Brand: Three Little Things That Make a Big Difference Branding is essential for any business, large or small. A lot has to go into the branding process, and the frustrating fact is that many businesses get it wrong. They either don’t think about it carefully enough, or they don’t spend enough time on …

Instagram Tools Every Marketer Needs in 2017 Instagram is one of best up-and-coming social media platforms every marketer should be using. If you use it wisely, you can share your brand with over half a billion customers all over the world. However, using Instagram is easier said than done. If you really want to make …

The Ultimate Guide to a Great Website What is a good website? This is an inevitable question every time a business wants to build a new website or update their current one. Should the emphasis be placed on the visual aspects such as a sleek design, attractive pictures, videos, and graphics? Should the emphasis be …