Reasons Big Companies Change Their Logos. Should You Do the Same?

Reasons Big Companies Change Their Logos. Should You Do the Same?               

A lot of companies in all shapes and sizes have considered changing their logos as part of reinventing their brand. In fact, many of the Fortune 500 companies have redesigned their logos over the years. While some have succeeded, many others have failed miserably.

Benefits of Changing Your Logo

An effective branding strategy should include a logo update. Here are some of the reasons why a logo change might do wonders to your company’s branding and reputation:

Modernization

Despite its ancient font, the Coca Cola logo has become a classic. That would be great if your logo can keep up with the times, but most of the time, you will definitely need to recreate your logo to make it attuned to the times.

For starters, if you think your logo looks outdated, you may opt to change the font or color.

Simplicity

You may have started off with a big vision for your company, leading you to come up with an impressive but complicated design. One effective way to rebrand your business is to make your logo simpler.

Take the case of Starbucks. It started out as a complex image of a two-tailed mermaid, but it has since been scaled down to a zoomed-in version that harks back to the old logo but with a more simplistic vibe.

Wider Market Reach

Startups usually have a more local approach to their logos, but over time, this logo may not serve the purpose of reaching wider markets. If you’re targeting a more global market reach, then adjusting your logo may help you capture the attention of a more diverse set of prospects.

Change in Company Objective

What started out as a small business might already be an emerging company in a few years. Your logo should be able to reflect what your business is dealing with at the present, and so a change in company perspective may mean having to change your logo as well.

Disadvantages of Changing The Company Logo

Despite the wide array of benefits that a logo update can bring, some companies are hesitant to change their logos for the following reasons:

Difficult

One of the primary reasons why small businesses don’t like to change their logos is because of the design skills needed to pull off a logo update.

Fortunately, online logo makers such as GraphicSprings and AAALogo can whip up your desired logo in just a few clicks. The wonders of online logo creation tools can help you come up with new ideas for your logo redesign.

Expensive

Another reason for postponing a logo change is money. Coming up with a great logo requires spending on graphic design.

However, the Internet has a wide range of online logo making websites where you can make your own logo for free. Sure, some of them may produce output that is not as impressive as premium designers, but you may snap up a few ideas from them.

Fear of failure

Perhaps the biggest hurdle in deciding whether to change the logo or not is fear. We’ve heard stories about companies whose logo updates have led to catastrophic results – Gap, Pepsi, and Tropicana, just to name a few.

Here’s the catch, though: If you don’t consider changing your logo soon, how will you know whether a logo change is good for you or not? As a business owner, taking risks is always part of the challenge, and updating your logo is a huge undertaking that you need to really consider.

Ultimately, what makes a logo change successful is the motivation behind it. If you’re doing it for the wrong reasons, then you’re bound to discourage your loyal followers and eventually lose sales. No company owner in his right mind would want that to happen.

Image source